Dove
Social media content for the global beauty brand - with a strong focus on body positivity & self-care
From 2019 to 2022, I developed the always-on content for the Dove DACH channels (Facebook, Pinterest), which focussed on the topics of self-care and individual beauty. It was important to me to authentically represent Dove's brand identity and establish a personal connection with the target group. The content should not only be informative, but also motivate and encourage self-reflection - especially on social media, where the community is actively involved in the dialogue.
In my role as Creative Art Director, I supported the entire process: from developing ideas, creating the editorial plan and captions, to carrying out (self-)shoots, creating digital illustrations and photo composings. This resulted in visual stories that both reflect Dove's values and celebrate the unique beauty of each individual. The goal was to create a community where self-love and care are accessible and inspiring for everyone - especially on social media platforms where we were able to create deeper connections.
Social Media, Werbeanzeigen